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Realty Plan
By Cresco
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Step 1-Campaign
The campaign is set up to bring new leads right to us.
Step 3-Manual Contact
Cresco's team calls each lead (no AI involved)
Step 5-Meeting
Cresco works with the lead to set up a meeting with our client (realtor)
Step 2-Automated Contact
Leads are texted/emailed quickly to hold their interest with AI.
Step 4-Follow Up CRM
Each lead is contacted further to ensure intent and keep interest.
Important To Note
Times vary to get through all the steps, every lead has different levels of interest and intent. At Cresco, it's our goal to capture and grow each lead into qualified and willing customers for our clients for as long as it takes.
Breakdown
Here are a few points of data that show how the use of this online strategy can generate real world results.
Why Use Meta Over Google?
Meta ads generate leads at a much lower cost ($20–$80 vs. $50–$150+ on Google).
This is based on the averages of realtors running Meta ads, if our ads reach anywhere near $50 per lead, optimization will be fast and effective to bring it back down.
From: Ampifire and Fetch&Funnel
What Are The Benefits Of A Conversions Team?
Leads sent directly to agents convert poorly, with ~20–30% contact rates and only ~5–10% booking
With a CRM and sub 5 min follow-up, contact rates rise to ~50–80% and appointments to ~15–30%, driven by significantly higher response success and consistent follow-up.
Harvard Business Review: 100x higher contact rate if responding within 5 minutes
Why Does All This Matter?
At a very high $50 cost per lead, a monthly ad spend budget of only $1000 dollars will generate about 20 leads. From there if only half of them respond, a client can still expect between 1.5-3 booked appointments from High-intent buyers and Sellers looking to make a deal with you.
This is the very least you can expect from a fully automated system by Cresco